ICAKE ELIZABETH

Founded in 2013 and well known for the broad exploration of flavours, iCake has successfully grown into one of the most popular Asian cake brands in Melbourne. Inspired by its spirit of never-stop-exploring, we chose a completely different interior language from the previous retails. With a colour combination of cloudy whites and ocean blues, the goal is to recall those beautiful memories of holidays on the beaches, to encourage people to slow down, to take a break and to immerse themselves in this small yet precious peace land in the crowded Melbourne CBD.